One of the new media firms on the leading edge of innovation these days is Organic. Founded back in 1993, it is, in fact, the first dedicated digital communications agency.
I conducted an interview with Chad Stoller, Organic’s Executive Director of Emerging Platforms, to discuss the direction of social media as seen through his eyes and the eyes of his clients. I was curious about what B2B and B2C clients are asking him for as a clue to what we should all be thinking about.
Chad Stoller leads Organic’s strategy for new communication. Chad co-founded Surge Interactive and led interactive brand strategies for Universal Music Group, Tommy Hilfiger, Progressive Auto Insurance, Clear Channel, Rockport, Cuervo, and Playboy.com. Chad has also developed a series of award-winning programs, including the Cannes Gold Lion award-winning “Terry Tate: Office Linebacker” for Reebok and Jeep Evo 4×4 for DaimlerChrysler.