Going Mobile with B2B Marketing – Part II

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers.

Now we want to move into the content. I would say that if “Content is King” on the internet “Context is Queen” on mobile. With […]

February 25th, 2010 | Category: Advertising, Buzz Marketing, Mobile | 2 comments

Going Mobile with B2B Marketing

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream.

As a marketer I always like to play the “odds not the lottery” and to me when you have a market of 3.3 Billion Handsets worldwide (half the population) versus only 1 Billion […]

February 23rd, 2010 | Category: Advertising, Buzz Marketing, Mobile | 9 comments

What’s your Social Media diet?

I often get asked the question – how do you keep up with it all?

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my […]

February 18th, 2010 | Category: Blogging, Web 2.0 | 20 comments

In B2B Marketing: Content is Media

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for B2B Marketers I think we need to take it a step further and say that “Content […]

February 16th, 2010 | Category: Advertising, Blogging, Communications, Inbound Marketing, Lead Nurturing, Web 2.0 | 10 comments

Does Bit.ly convert for B2B Marketing – a case study

The short answer – heck yeah!

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and […]

February 11th, 2010 | Category: Blogging, Communications, Events, Innovation, Interactive Marketing, Strategy, Virtual Events | 9 comments

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying […]

February 9th, 2010 | Category: Communications, Communities, Content Marketing, Inbound Marketing, Interactive Marketing, Personal Branding, PR, ROI, | 8 comments

B2B Marketing Content: Lure or Lasso?

I picked this saying up from Gary Vaynerchuk’s new book called Crush It.

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

The lure part is really about a steady stream of content that is consistent in its frequency which is why […]

February 4th, 2010 | Category: Blogging, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Thought Leadership | 4 comments

Social Media is not a campaign it’s a commitment!

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

[…]

February 2nd, 2010 | Category: Blogging, Communications, Crowdsourcing, Customer Support, Enterprise 2.0, Reputation Monitoring, Web 2.0 | 15 comments