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This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, […] Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. Consider it a branding […] |
 Marketing Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
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