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Submitted article by Romi Mahajan Chief Commercial Officer, Quantarium The world of technology is known as much for its hype as it is for its legitimate innovations. Atone level, this is understandable. Dreamers can only accomplish big things when they dream big and followup on those dreams with supporting rhetoric. At a different level, however, it […] Marketing Darwinism caught up with Christopher Woodrow, CEO of MovieCoin, an innovative company that tokenizes movie projects and other real assets. By writing these assets to the blockchain and using smart contracts to automate transaction, the company is digitizing the entertainment industry’s inefficient, paper-based supply chain. With its goal to bring significant volumes of […] Marketing Darwinism: I’m very interested in CloudFit’s strategy. Can you tell our readers a bit more about it? JM: Thanks Paul for your affirmation. CloudFit is in the “Managed Digital Transformation” space. What this means specifically is that Digital Transformation is very much a function of embracing the cloud and that migrating your applications […] Marketing Darwinism caught up with Samir Saluja, Co-Founder of DeriveOne and former Microsoft Learning Executive. Marketing Darwinism: Samir, you left Microsoft to start DeriveOne with your partner Jason Talwar. Tell us about that transition. Samir: Microsoft played a huge role in my development and in my understanding of the needs of customers. It also […] Marketing Darwinism: Clement, tell us about Quantarium. Clement: The company is inspired by insights from Quantum Physics and the potential inherent in applying them to Machine Learning approaches within an A.I. framework. We have organically gathered the analytical methods of fields as far reaching as Quantitative Genetics to build a leading Artificial Intelligence company […] Fashions change. This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from […] Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively. As business-users in […] Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of […] |
 Marketing Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
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