Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you!

I conducted an interview with Jim Nail, Chief Strategy officer for Cymfony, a TNS Media Intelligence company that mines both online and offline content for its clients. Jim will provide some practical advice on how you can mine the blogosphere.

How to mine the Blogosphere, a podcast with Jim Nail

About Jim

Jim Nail has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Jim was an analyst at Forrester for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday.

Discover for yourself what’s new in technology and technology marketing at the must-attend event of the year Software2007. Speakers include Steve Ballmer, CEO of Microsoft; Marc Benioff, chairman and CEO of Salesforce.com; Hasso Plattner, co-founder of SAP AG; Ed Zander, chairman and CEO of Motorola and many more.

I interviewed M.R. Rangaswami, Software2007 executive conference director and SandHill Group co-founder, and Dave Munn, president and CEO of ITSMA, about what you can expect to learn at the conference. Listen to the podcast, and I hope to see you there!

Marketing Innovation 2.0, a podcast with M.R. Rangaswami and Dave Munn

About M.R. Rangaswami

M.R. co-founded Sand Hill Group LLC and has been a strategic advisor to several fast-growing companies. He has held global marketing vice president positions at Baan Company, Avalon Software, and Oracle Corporation. M.R. has been profiled on the front page of The Wall Street Journal and named in Forbes’ “Midas 100 List” as one of the most influential technology investors. He holds an MBA from Kent State University and a bachelor’s degree from the University of Madras.

About Dave Munn

Dave oversees strategy, partnerships, and international operations for ITSMA, a membership organization that specializes in helping companies market and sell services and solutions. Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the United States, Europe, and Japan, serving more than 100 member companies representing close to half of the total technology and telecommunications services revenues generated worldwide.

Can you name the most popular blogging tool? Do you know what’s best for RSS? How about podcasting tools?

Well, I wondered, too. So I’ve teamed up with Robert Lesser, President of Direct Impact Marketing, to find some answers. We’ve produced a survey of Web 2.0 tools that is going to help tons of marketers get their Web 2.0 efforts under way. If you have an opinion or some experience with Web 2.0, this is your chance to share! Please listen to this podcast, join the conversation and take our Web 2.0 tools survey

Getting the Scoop on Top Web 2.0 Tools

About Robert Lesser

Before launching Direct Impact Marketing in 1998, Robert spent nearly a decade in marketing in the technology, packaged goods and retail sectors. He holds an MBA from the Schulich School of Business and an Honours Bachelor of Commerce from the DeGroote School of Business.

Whether you are a beginner or an expert in wikis, you need to hear Ross Mayfield co-founder and CEO of SocialText Wiki software. He will describe the best way to roll out a wiki, how to build adoption of your wiki, real life examples of successful wikis, and what is the first project everyone tries on a wiki.

I conducted an interview with Ross Mayfield, to bring back answers to these and other questions. I hope you enjoy listening to this podcast as much as I enjoyed recording it …

How to Start a Wiki, a podcast with Ross Mayfield

About Ross

Ross Mayfield is CEO & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 2,000 customers with Software-as-a-Service, Appliance and Open Source solutions. Mayfield partnered with Dan Bricklin, the creator of the first spreadsheet visiCalc, to co-develop and distribute SocialCalc. Socialtext is backed by Draper Fisher Jurvetson, SAP Ventures and Omidyar Network.