Marketing Innovation 2.0, a podcast with M.R. Rangaswami and Dave Munn

Discover for yourself what’s new in technology and technology marketing at the must-attend event of the year Software2007. Speakers include Steve Ballmer, CEO of Microsoft; Marc Benioff, chairman and CEO of; Hasso Plattner, co-founder of SAP AG; Ed Zander, chairman and CEO of Motorola and many more.

I interviewed M.R. Rangaswami, Software2007 executive conference director and SandHill Group co-founder, and Dave Munn, president and CEO of ITSMA, about what you can expect to learn at the conference. Listen to the podcast, and I hope to see you there!

Marketing Innovation 2.0, a podcast with M.R. Rangaswami and Dave Munn

About M.R. Rangaswami

M.R. co-founded Sand Hill Group LLC and has been a strategic advisor to several fast-growing companies. He has held global marketing vice president positions at Baan Company, Avalon Software, and Oracle Corporation. M.R. has been profiled on the front page of The Wall Street Journal and named in Forbes’ “Midas 100 List” as one of the most influential technology investors. He holds an MBA from Kent State University and a bachelor’s degree from the University of Madras.

About Dave Munn

Dave oversees strategy, partnerships, and international operations for ITSMA, a membership organization that specializes in helping companies market and sell services and solutions. Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the United States, Europe, and Japan, serving more than 100 member companies representing close to half of the total technology and telecommunications services revenues generated worldwide.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.