Innovation in a Web 2.0 world, a podcast with Professor Eric von Hippel

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school’s Innovation and Entrepreneurship Group, had some interesting things to say about how the Web, particularly Web 2.0, will change the face of innovation.

The notion […]

B2B Marketing with Web 2.0 tools, a podcast with Tom Pick

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with B2B marketers, Tom was one of our first responders.


Social Media Success Story podcast with Maggie Fox – Yamaha Motor

I met Maggie Fox through Social Media Today, a collective we belong to. She offered to do a Social Media Success Story podcast with me, so I hope this is one of many such stories to come!

Maggie is working on a phased social media strategy for Yamaha Motor. She just completed a detailed analysis […]

A letter from my son

Dear Dad,

Thank you for being my mentor. You teach me almost everything I need to know and have all the qualities of a mentor. You are smart, nice, patient, and helpful.

I needed help when I first started sailing, and you showed me how to do it. You showed me the lines, parts […]

Who said advertising can’t break through the clutter?

I took my two boys (ages 8 and 12) to a Triple-A baseball game recently, and I was impressed by the amount of fan interactivity and the superb integration efforts of some advertisers.

Example 1: The announcer called out a car license plate (as routinely happens), leading some fan to think he or she had […]

Matt Lohman of KnowledgeStorm discusses Web 2.0 Tools on a podcast

As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers.

I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I […]

B2B Marketers vote on the Best Web 2.0 tools!!

Can you name the most popular B2B blogging tool? Do you know what’s best for RSS? How about naming the top podcasting tool?

Robert Lesser, president of Direct Impact Marketing, and I are pleased to announce we have some answers. We’ve produced a survey of Web 2.0 tools that is going to help tons of […]