Social Media Success Story podcast with Maggie Fox – Yamaha Motor

I met Maggie Fox through Social Media Today, a collective we belong to. She offered to do a Social Media Success Story podcast with me, so I hope this is one of many such stories to come!

Maggie is working on a phased social media strategy for Yamaha Motor. She just completed a detailed analysis of Phase I, including what her company, Social Media Group, calls “engagement metrics.” (The engagement metrics for Yamaha Motor are double those of the “most popular” community in the same space). In this podcast, Maggie discusses this work and provides a really cool anecdote about how Yamaha Motor successfully connected with an influencer who’s active in a competitor’s community. Enjoy …

Social Media Success Story podcast with Maggie Fox – Yamaha Motor

About Maggie

Maggie Fox, a communications and content expert who has never met a medium she didn’t like, is the founder of Social Media Group, Canada’s first agency devoted exclusively to helping business navigate the world of Web 2.0.

Over the course of her career, Maggie has marketed, written and produced television and website content for companies like CHUM Limited, the Global Television Network, Do it Best, Deloitte, Sears and Disney. A longtime blogger (and dot-bomb survivor), she’s currently putting her unique experience to work for firms that want to engage their internal and external audiences through social media.

Please visit Maggie at for more info or join in the conversation on Social Media Today at

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.