In an earlier article, Marketing Darwinism spoke to Pulak Sinha, Founder and CEO of Pepper. Since we spoke with Pulak, the company has done some incredible things. We enjoy watching the evolution and growth of those we’ve covered before.
Marketing Darwinism: Pulak, some amazing things are going on. Tell us a bit about developments.
Pulak Sinha: Thanks Paul. There are many things to say but I’ll restrict it to three. First of all, we couldn’t be happier with our customers. They are amazing “partners” in the business and tell us that they are realizing real value very quickly from the Pepper platform. As they take on new workloads, they are able to do so seamlessly and get to ROI in record time. Nothing makes us happier. Second, we are happy to announce that as of January 2022, we have over $6 billion on the platform, which is testament to the efforts of our team and the intense partnerships I referred to above. Finally, we are happy to be able to announce our “Pepper Inside” campaign with you. Please look for our ads on LinkedIn and elsewhere and check out our website for our benefits statement- how Asset Management and related companies can benefit from “Pepper Inside.”
Marketing Darwinism: Superb updates. Congrats on the $6 Billion. What’s next?
Pulak Sinha: We are focused like a laser now. We want to get more companies on our platform but also to deepen our footprint/partnerships with existing customers. We built a platform for a reason- not to just offer one point solution and then be done. We are talking full life-cycle, cross-workload stuff- truly a platform. 2022 is the year of the platform and “Pepper Inside.”
Marketing Darwinism: You’ve helped coin the term “AssetTech” as a sub-area of FinTech. Tell us more.
Pulak Sinha: Paul, the numbers are just staggering. PwC estimates that approximately $120 trillion is managed world-wide by Asset Managers. $120 trillion! This area dwarves so many others that get more “respect” and focus. We want to change that. We want to help steward a new era of technology and trust in the world of Asset Management, an area of enormous importance. Thus, the term “AssetTech.”
Marketing Darwinism: How do you see 2022 as compared to 2021?
Pulak Sinha: 2021 was a strange year. People went through a lot. Death and health issues were everywhere. Commerce pulled up. Investors focused on different things than usual. Tumult was a constant. Our team worked hard to stabilize, to be optimistic, and to serve customers. We more than doubled the business in the year and are very proud of that. But there is so much more to do- that’s 2022!
Marketing Darwinism: Tell us about “Pepper Inside”
Pulak Sinha: We as a team conceived of this campaign after a realization: When we are “inside” an organization –which is to say when Asset Managers run the Pepper platform, the level of stewardship – of money, data, assets- goes up and investors can rest assured that their money is going to be handled with an eye towards high ROI, risk management, and so on. Trust. Pepper Inside is about trust and results. When we realized that, we knew we had to go big with this campaign.