Is The White Paper Dead for B2B Marketing?

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We think white […]

May 26th, 2010 | Category: Blogging, Branding, Content Marketing, Interactive Marketing, Lead Generation, Podcasting, Thought Leadership, User Generated Content | 52 comments

Social Customer Support delivers Strong ROI

In a recent poll by the TSIA of firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place!

Certainly […]

May 19th, 2010 | Category: Customer Support, ROI, Support, | 7 comments

Location is important for your Contact Center too!

Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.

Clearly […]

May 13th, 2010 | Category: Crowdsourcing, Customer Support, Listening, Location Based Services, Reputation Management, | 4 comments

Who is your Social Media lightening rod?

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media (the topic of my new book). And I have noticed a difference between the successful ones and the not so successful ones.

It comes down to one basic organizational difference […]

May 11th, 2010 | Category: Enterprise 2.0, Web 2.0 | 12 comments

1:1 Social Advertising in B2B Marketing

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now?

Think again – it happened to me last week! Read on …

Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that […]

May 6th, 2010 | Category: Advertising, Interactive Marketing, Lead Generation, Pay Per Click, | 25 comments

iPad saves the Page Advertising Business

I was just reading BtoB Magazine’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine […]

May 4th, 2010 | Category: Advertising, Branding, Customer Experience, Lead Generation, Media, Online Advertising, Pay Per Click | Comments are closed