Twitter: Valuable Tool, or Waste of Time?

Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter.

According to a recent blog post by Peter Kim, Twitter is now used regularly by 6% of American online adults. That sounds about right to me, although Twitter power user Robert Scoble thinks the figure is “way too high.” But if you want to reach an affluent, well-educated, early adopter audience, there might not be a better communication channel out there.

To get a better sense of this emerging social media tool, we assembled a micro-panel to discuss it: Jeremiah Owyang, a senior analyst on Social Computing at Forrester Research and a fan of Twitter, and David Berkowitz, director of Emerging Media at 360i, who is skeptical about Twitter’s application to business. We hope you enjoy the lively debate!

Twitter: Valuable Tool, or Waste of Time?

Listen learn and weigh in – Let us know which side you are on by leaving a comment on this blog. Or, feel free to comment on a topic you would like us to explore further.

Coming up will be another Prof-cast, “Pay per Click: Boom or Bust??” It features Alan Rimm-Kaufman, who leads the Rimm-Kaufman Group and is a fan of Pay per Click, and Steve Rubel, senior vice president at Edelman, who is skeptical about the future of Pay per Click.

So don’t miss it …

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.