How are clients using Web 2.0 tools, a podcast with Joan Damico

Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools.

Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her clients shows that they are aggressively looking for ways to leverage Web 2.0 tools. Pay special attention to the discussion around doing an offline event like (dare I say) a trade show versus launching a blog. Interesting stuff!

How are clients using Web 2.0 tools, a podcast with Joan Damico

About Joan

Joan is an independent copywriter and consultant with over 15 years’ experience in integrated marketing for high tech companies in software, imaging, optics and electronics. She’s worked in a variety of industries — information technologies, plastics, paint & coatings, textile & apparel, graphic arts, automotive and appliance. Her work has appeared in trade journals here and abroad. She is the author of How to Be a Permanent Temp and a contributing author to The Marketing Manager’s Handbook (by R.W. Bly). Her most recent white paper, Podcasting Demystified, helps businesses successfully integrate podcasting and RSS into their marketing campaigns.

Joan has presented copywriting and integrated direct marketing seminars to numerous groups including the American Writers and Artists Institute, PRSA and BMA, and she has taught college-level courses on marketing communications. She’s written Web pages, direct mailers, articles, brochures, presentations, newsletters and other marketing materials to generate sales leads and sell products and services to businesses.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.