Career Distinction, a podcast with author William Arruda

In the new world of work, your reputation is the only accepted currency. Whether you’re looking to move up the corporate ladder at your current organization, find a position at another company, make a major career change, or start your own enterprise, you’ll no longer be hunting for your next position. Instead, opportunities will come to you. Colleagues, hiring managers, clients, and recruiters will use Google and their social and professional networks to find out about you and reach you.

To thrive in this new environment, you need to identify your personal assets and clearly communicate your unique value promise. That’s why I jumped at the chance to speak with William Arruda, co-author of the book Career Distinction, at the MarketingProfs conference in Chicago, where he gave a keynote speech. I hope you enjoy …

Career Distinction, a podcast with author William Arruda

About William

William Arruda is an executive coach, public speaker and author. He combines his 20 years’ corporate branding experience, passion for human potential, and avid pursuit of innovation to help professionals stand out and expand their success. He is the founder of Reach, the global leader in personal branding, and co-founder of the Reach Branding Club. JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels are just a few of the corporate clients for whom he’s delivered presentations and workshops on the transformative power of personal branding. William has appeared on BBC TV, the Discovery Channel, and Radio America. A sought-after spokesperson on career advancement, he has written for and contributed to the Wall Street Journal, Harvard Business Review, Time magazine, the Chicago Tribune, the Los Angeles Times and many other publications throughout the world. He holds a master’s degree in education.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.