Podcast, Uncategorized

A podcast with the InformationWeek “Power Trio” discussing New Media

Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media.

That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and you) understand the challenges new media poses and how to get the most out of it…

A podcast with the InformationWeek Power Trio discussing New Media

Who is the InformationWeek “Power Trio”?

Bob Evans is senior vice president and editorial director for CMP’s Business Technology Group, which includes InformationWeek, TechWeb, Interop, Web 2.0 Expo, Black Hat, and other online and face-to-face products. He is responsible for content strategy and execution across the group’s event, online, and print platforms. Evans was editor-in-chief of InformationWeek until 2005. During his tenure, InformationWeek became the undisputed leader in the business-technology field in revenue, readership, circulation, market share, and market authority. He is an adjunct professor at Carnegie Mellon University and is a frequent speaker at industry events and on college campuses.

Stephen Wellman is editorial director of E-mail Newsletters for the TechWeb Network of CMP Technology. In addition, he serves as editor of Over The Air, InformationWeek’s blog dedicated to business mobility and wireless technology. Wellman also serves as editor-in-chief for Grok on Google, the only email newsletter that chronicles the Web’s leading agent of change. He is a well-known journalist, industry analyst, and editor with extensive experience in email newsletters and other forms of online content.

Tom Smith is editor in chief of the TechWeb Network. He oversees content strategy and traffic-driving initiatives for broad IT sites including InformationWeek.com and Networkcomputing.com, as well as more topically focused sites including Intelligent Enterprise and Dark Reading. Under his leadership, key sites in the network have posted double digit traffic growth for several years running, and the network’s blogging strategy has expanded dramatically. He has launched numerous new products in the network and has a particular interest in the ways online publishing affords a more interactive relationship with readers. He previously worked for a number of weekly and daily newspapers inside and outside the technology industry.

September 18, 2007by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.