In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We [...]
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May 26th, 2010 | Category: Blogging, Branding, Content Marketing, Interactive Marketing, Lead Generation, Podcasting, Thought Leadership, Twitter, User Generated Content | 52 comments
In a recent poll by the TSIA of firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are [...] May 19th, 2010 | Category: Customer Support, ROI, Social Media, Social Networking, Support, Twitter | 7 comments
Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. Clearly people [...] May 13th, 2010 | Category: Crowdsourcing, Customer Support, Listening, Location Based Services, Reputation Management, Social Media, Twitter | 4 comments
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they [...] April 27th, 2010 | Category: Customer, Customer Support, Facebook, Listening, Social Media, Support, Twitter | 20 comments
In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a [...] March 18th, 2010 | Category: Blogging, Customer Support, Facebook, Interactive Marketing, Social Media, Social Networking, Twitter | 13 comments
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands [...] March 11th, 2010 | Category: Blogging, Customer Support, Facebook, Social Media, Social Networking, Twitter | 17 comments
A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...] March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 10 comments
I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital [...] February 18th, 2010 | Category: Blogging, Facebook, Social Media, Social Networking, Twitter, Web 2.0 | 20 comments
The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January [...] February 11th, 2010 | Category: Blogging, Communications, Events, Innovation, Interactive Marketing, Social Media, Strategy, Twitter, Virtual Events | 9 comments
According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...] January 28th, 2010 | Category: Blogging, Buzz Marketing, Communications, Communities, Inbound Marketing, Interactive Marketing, Media, PR, Social Media, Twitter | 16 comments
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