Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]

Spend More Time Planning your Content Strategy!

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.

Seems to me like these channels have gone mainstream in the minds of many marketers [...]

Twitter does not have an Out of Office feature

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that [...]

Is Twitter a Critical Part of your Resume?

The short answer is – YES!

In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, [...]

Is Twitter the Next Channel for Contact Centers?

If you have never seen this web page http://twitter.zappos.com/ – you should! With legions of Twitter-ers on staff – 432 to be exact – Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question – what impact will Twitter have on today’s customer contact centers?

History would tell us that just like [...]

Can Twitters growth continue?

The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. Not only is that huge growth in one year, but in one month like in January, Twitter.com clocked 4.5 million unique visitors in the US, meaning the service grew [...]

Twitter Squatting – a new cyber sport

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi’s on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot!

But what I found [...]

Brands that Tweet

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

If you are thinking about whether your brand [...]

C Level Tweeters

The following is a list of confirmed C Level Executives that are using Twitter.

If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP – please send me – full name, title, agency/firm, and Twitter URL.

CEOs

Richard [...]

Blogging from the World Business Forum

Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York. For the past two years I have been going and listening to leaders such as Malcolm Gladwell, Clayton Christensen, Rudy Guliani, Chris Anderson and Jack Welch to name a [...]