The Best of Ideas from the Best of Company

The proverb says that a man is known by the company he keeps. If that’s true, you can understand my excitement at being one of 11 authors in the just released e-book The One Piece of Advice You Can’t Sell Without, a compilation of ideas for selling professional services.

The e-book is published by, […]

Why advertise when your competitors do it for you?

SanDisk is trying to chip away at Apple’s hip customer base with its “iDon’t” campaign. Drawing creatively from Apple’s original iPod ads, the iDon’t campaign features ads attacking the iPod’s image (see photo).

But however much these ads end up boosting sales of its competing Sansa music player, SanDisk appears to be a victim […]

Get some Buzz with Google’s online video ads

Google recently introduced “click-to-play” video ads. The ads will run based on the Google AdWords bidding model and can be targeted contextually or to specific sites. Both approaches support a geographical targeting overlay, to a city level. Pricing for the ads can be either cost-per-impression (CPM) or cost-per-click (CPC).

Google keeps the process simple. An […]

How GM leveraged the Blogosphere for Buzz

On May 31, New York Times columnist Thomas Friedman lambasted General Motors on the Times’ op-ed page. Likening GM to a “crack dealer” feeding Americans’ addictions to SUVs, he concluded that GM is “more dangerous to America’s future” than any other company. The day after the Friedman column ran, GM communications executive Steven Harris posted […]

Fast Forward 10 years for a look at Buzz

Red Herring recently did a story (The Future of the Internet) that gave us a glimpse of the year 2016 through the eyes of Vint Cerf, father of the Internet TCP/IP protocol and now Chief Evangelist at Google, along with two-dozen other pundits.

Clearly the line between traditional tech firms and commercial firms is going […]

Buzz KILL – A conversation with a company’s ethics officer

The Sarbanes-Oxley Act has been a Buzz Kill for finance and legal people for several years, while we in marketing have watched the action. Lately, though, some of that Buzz Kill is working its way over to us.

It’s the Age of Regulatory Hyperawareness. That means companies are getting stricter about how contracts are evaluated […]

Lenovo goes for a viral Buzz!

The Lenovo Group is trying something that would have been completely out of character for staid IBM: viral marketing.

Lenovo created a spoof Web site, The Lenovo Tapes (, which pretends to let viewers in on some super-advanced technologies being tested by the company. The site’s anonymous producer has supposedly received some purloined videotapes revealing […]

iPods are more popular than beer!

Despite what mom may think, college life isn’t just about drinking beer anymore. In an exceptional Buzz instance, the iconic iPod music player has surpassed beer drinking as the most “in” thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor.

Nearly three quarters (73 percent) of […]

Is getting Green your key to getting Buzz??

Green is the new Black, and tech vendors — just like fashion designers — are trying to cash in on this latest trend. That means developing batteries, chips and computers that are less power hungry and more eco-friendly.

Tech vendors including Advanced Micro Devices, Hewlett-Packard, IBM and Sun Microsystems have joined forces to create an […]

A new social media tool: Skypecasts!

Web phone-calling company Skype (now part of eBay) is bringing online social networking to the masses. It’s unveiling a service that allows groups of up to 100 people to hold spontaneous conversations online.

The international calling service, which has signed up 100 million users and is adding 200,000 more a day, said it is previewing […]