Bullish on Fusion

Romi Mahajan, CEO ExoFusion
Dr. Swadesh Mahajan, Senior Scientific Advisor, ExoFusion

The pursuit of nuclear energy through controlled thermonuclear fusion could easily qualify as one of the grandest scientific and technical ventures in history.  As with all such gargantuan endeavors, the challenge is Herculean and has been subject to ebbs and flows in confidence.

The era of this persistent oscillation between hope and despair may just have ended, however; cautious optimism prevails after a succession of events including major new advances in the science and technology of fusion and a fundamental societal restructuring of research and development.  We’ve matriculated from talking just about fusion “research” to real and fertile discussions on commercially-viable fusion (CVF.)

Why are we optimistic?

First of all, hats off to the enormous sponsorship of fusion by governments around the world.  Here, fundamentally understanding both the science and technology was paramount, with commercialization being secondary.  That is the nature of discovery.  The recent success at NIF in achieving “break-even” is more than symbolic.  It is the beginning of a new era built on a foundation of science sponsored by Government. The bend in the road has come.

Second, the recent animation of the private sector in Fusion, with over $5 billion being raised is exciting and important.  The public-private partnerships that have ensued add buoyancy to the goal of CVF.

Third, new technologies, like the high temperature superconductors used by CFS and new physics ideas pioneered by the physics community will be crucial in fulfilling this promise.

Fourth, the possibility of large-scale simulations of new physics regimes with advanced software is a boon to the cause.

These are exciting times for fusion- for the first time we have a coalescence of all vital elements to make fusion power a reality.  The time for bullishness has come!

URL:  exofusion.co

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.