Content Marketing the Next Big Thing – a podcast with Joe Pulizzi

Having a steady stream of content is more important than ever. Podcasts, blogs, videos, communities – all are very different types of content. And there is no such thing as “sharing” in the content realm.

These days, content marketing is more art than science. That’s why Joe Pulizzi put together a blog and business bookmarking site Junta42 to highlight the good, the bad and the ugly of content marketing, as well as to list the top content marketers. The list, called the Junta42 Top Marketing Blogs, includes Buzz Marketing for Technology, ranked #5.

Content Marketing the Next Big Thing – a podcast with Joe Pulizzi

About Joe

Joe Pulizzi is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42, launched in 2007, offers a “digg-like” service for marketers, publishers and association professionals responsible for content marketing initiatives.

Joe is also president of Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content that ultimately helps generate new and lasting revenue streams.

Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. From 2000 to 2007, Joe worked to develop Penton Custom Media into one of the leaders in B2B custom publishing, developing custom communication programs for top-level B2B brands in a number of vertical industries including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross. Also during that time, Joe served as publisher and editor of B2B Marketing Trends and publisher of Fire Protection Engineering magazine, as well as managing Penton’s reprints, content syndication and database publishing operations.

In addition to serving as a member of the Custom Publishing Council, Joe recently served two terms as chairperson of American Business Media’s Custom Media Committee. He has been named a Northeast Ohio “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club and is coauthor of the book Get Content. Get Customers.

A former public speaking instructor at Penn State University, Joe speaks across North America on the growing influence of corporate content on business decision makers. Joe resides in Cleveland, Ohio, with his wife Pam and two boys (Joshua and Adam). Originally from Sandusky, Ohio (home of Cedar Point), Joe graduated from Bowling Green State University and received his Master’s Degree at Penn State.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.