Exclusive Interview: Malcolm Gladwell discusses Web 2.0

Last week, I had the pleasure of attending the World Innovation Forum by the HSM Group. Participants at the World Innovation Forum came away with new understanding of how businesses can pivot and become more innovative as well as plenty of insights about what the future holds.

As a blogger, and member of the virtual media, I was delighted to hear that I was welcome to interview 2 of the guest (my top 2 picks) Malcolm Gladwell and Clayton Christensen.

What follows is a very raw and unpolished podcast, because that’s the way it happened. You are getting the full experience I had at sitting down with the man himself. I hope you come away inspired by Malcolm’s view of Web 2.0 and his heartfelt feeling on how the blogosphere can act as a self regulating body.

Malcolm Gladwell discusses Web 2.0 in a podcast

About Malcolm

Malcolm is a writer for the New Yorker magazine, and the author of two books, “The Tipping Point: How Little Things Make a Big Difference” and “Blink: The Power of Thinking Without Thinking.” He was born in England, and raised in southwestern Ontario in Canada. Now he lives in New York City.

Malcolm’s great claim to fame is that I’m from the town where they invented the BlackBerry. His family also believes (with some justification) that we are distantly related to Colin Powell. He invites you to look closely at his photograph and draw your own conclusions.

Dont miss my podcast with Clayton Christensen later this week!


Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.