The Future of Advertising is one word …
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Yes, if you adopt innovative marketing techniques, we can definitely get amazing responses from people. Small changes to our usual advertising strategies is more than enough. I am telling this from my experience at SalesOnlineWorld.com in working for few of the clients.
i agree.
the Future advertising could be really fun.
I find the photo really cool , you can share this photo here at http://www.mycoj.com/
What concerns me about this shift is a move towards a world where we as consumers could potentially not know when we’re being sold. I feel like this poses a bit of a problem.
I mean maybe I’m being cynical here but imagine a world where corporations have invaded every little space in public domain. It would become incredibly hard to judge whats authentic and whats not.
Nice blog
I´m a big fan of Buzz marketing, “think more, spent less” the principal tip for present and future marketeers
The “one word” always reminds me of that great line from The Graduate, “Plastics!” Now that I’ve shown my age, I agree with contexual. You only need to look at Adwords as it becomes one of the biggest forces of advertising. The huge power of 95 characters: context.
Paul, Great blog. I think you hit the nail on the head. The implications for all corporate communications are staggering. It should be a fun ride!
Overall, I agree that being in the right spot at the right time can lift a brand (candy or cars), but I do have one concern with this article.
If, as suggested, we place only in print issues where the topics are a 110% match with the product, that could leave us advertising in 1x issue per year. Is that really enough impact to create a lift? Let's face it, Reeses & Pontiac were mentioned over and over…that frequency in the right context gave them the lift. Not just a one time placement in the hour show.
See the 4 minute video at the link below. We can now measure what part of a picture you are looking at and understand how people look at pictures / objects differently. Before long, we’ll be able to measure how purchase intent varies when an actor holds a Pepsi in their right hand instead of their left hand!! Absolutely amazing!
http://www.mevio.com/episode/153084/Christien+Meindertsma%2C+Makers+%26amp%3B+Spectators/?psRef=dlynotif
@ Anonymous – you raise a good point – one highly contextual ad wont build your brand – but repeated contextual ads certainly will
@ Eileen – very cool – thanks for sharing that with us
I’m a little amazed at how long its taken for contextual advertising to sink in. We all know Google has been doing it for years. But, how often do you we see ads that don’t seem to have anything to do with what we’re reading or watching, online and off?