Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Hi Paul,
I heard one senior marketer say that marketing's role above all was to act the customer advocate.
This listening and interaction is crucial to our role in marketing.
While I agree that social media provides an invaluable listening post and meeting spot with customers, nothing comes close to understanding customers better than a face-to-face meeting.
Social media will allow us to be more selective on who we choose to meet face-to-face with.
@ Robert – great point and I was not intending to replace face to face with Twitter but augment with twitter.
Heck before that it was months since I met with a customer – which I suspect is the case for many marketers.
In social media, the disconnect between marketing and sales is gone. It's not like traditional media where marketing people operate solely behind the scenes…we're all salespeople now…we all have to get good at actually interacting with people. oh my god, what are we going to do!
Amen Christian Amen
What?! Are we now supposed to meet and talk with customers? On top of everything else we're doing how can we justify it?
Just kidding… you're right, Paul. With social media now there are no excuses!
@ Dan – that sounds like a great blog post – No Excuses Social Media!
Hi Paul,
I believe the strategy-side of marketing (vs. comm) should be meeting with at least one customer/week to conduct "primary" market research & build relationships with customer execs. Last year, I had 100 such meetings.
Robert
@Robert J – Excellent 100 client meetings – sounds like 2 clients a week – that's really good!
Thanks for commenting Robert!