Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Right, social media marketing today is definitely at the top of its peak as a widely used internet network marketing strategy. Whether it’s B2B or B2C, making yourself an indispensable source of information increases the odds customers will purchase from you. This is the concept of attraction marketing that is being tapped by social media – develop ongoing relationships with clients and moving them along the buying path in your communications to greatly increase profits on autopilot. These clients will also bring in more business for you via referrals. The more helpful and valuable your information is, the more it establishes your credibility and identity as an authority networker.
I totally agree Paul. Too often clients think they need more or better marketing communications, even if those drive to the same tired content over and over.
Creating good content is definitely one way to deliver value to customers.
If you’re not delivering value to customers then you’re not creating effective conversational marketing.
@ Branden
Thanks for sharing Branden
“Also try to map your tactics more to the buying cycle when you deploy them.”
Paul, I couldn’t have said it better! Successful companies realize that it’s not just about developing content and utilizing social media’s newest and shiniest toys, it’s about laying out a comprehensive, well thought out content strategy that can be deployed through social media and drip marketing (lead nurturing). This, and only this, yields the optimum results.
AJ
Excellent AJ – thanks for commenting
Hi Paul – thanks for your insightful articles on social media adoption. I’m the Community Manager for the Enterprise 2.0 Conference this June in Boston. We’ve got some great content focused on social media in the enterprise that you might be interested in – http://www.e2conf.com/conference/
We welcome you to join our blog partner program for access to industry insights and speaker connections. If you are interested in joining our blogroll, please email me and I can send more program details.
Thanks,
~ Janetti Chon
jchon.at.techweb.com
@ Janetti
I wish I could be at the conference but instead I will be checking out your content
also will reach out to you separately about joining your blog roll
thanks for reaching out
There is no such thing as demand generation.
Demand exists or is not existing.
You can look and find people having a demand on your website. Then the demand exists.
@ Leadsexplorer – thanks
Thank you for this insight in your world.
right, I go for the content. it’s the most basic but the most successful bait to attract your desired niche. thanks for sharing this post.
@ Site & Mack – thanks for commenting
Paul, I think good content and thought leadership is the most powerful sales tool for a B2B marketer – the higher the value of the product/service, the more this rings true.
Great article mate. AG