Proven Big M Marketing Techniques

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

This should be the group that drives the company, that sells the marketing vision and message internally, and if that is not happening or doesn’t seem appropriate, there is something seriously wrong.

Big M Marketing focuses on the broader more strategic use of marketing have having solid processes in place to take advantage of this. I sought the advice of Dave Guzeman president of Mindpik and author of a recent book called – Driving Marketing Success with Big M Marketing.

Proven Big M Marketing Techniques

About Dave

Dave Guzeman Mindpik’s Mastermind, has combined sophisticated technical savvy with keen marketing instincts for over 30 years. A veteran Silicon Valley marketer, Guzeman founded the Mindpik consultancy in 1988 to develop sales and marketing programs for new product launches, startups and turnarounds. Guzeman directs all of Mindpik’s efforts to build business plans for capital acquisition or sales of companies or products to targeted markets. Mindpik clients have included semiconductor powerhouses like Signetics (now Philips) to inventive start-ups like Music Semiconductor and u-Nav microprocessors.

Prior to starting Mindpik, Guzeman held executive marketing positions including VP of Marketing at Zilog and VP of Marketing & Sales at ZyMOS. At the latter, he was responsible for introducing the industry’s first PC clone chipset, a release that triggered the PC clone avalanche.

Guzeman started the Advertising and PR department at Intel in the mid-seventies where he worked with the company’s founding partners to launch the legendary 8080 microprocessor which set the architecture and instruction set Intel still uses today.

Guzeman came to Intel from Teledyne Semiconductor, his first stop in Silicon Valley, where he served as the Digital Product marketing Manager after graduation with a BS in Physics from Aurora University in Illinois.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.