Secrets of Web Analytics – a podcast with Avinash Kaushik
Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast.
Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast.
I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric!
Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train.
Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive.
As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.
He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES.
You’ll find Avinash’s web analytics blog, Occam’s Razor.
Here are two links to posts about the dashboard (the first one was the one I had promised):