Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
To extend your fish analogy Paul; when reporters asked the infamous bank robber Willie Sutton “Why do you rob banks?” he replied “…because that’s where the money is”.
We’re moving from an era of finding customers for our products to one of finding products for our customers. Spray and Pray, we pray, is a dead fish.
I really aprecciate to read your blog. We here from Brazil have learned a lot from your posts. When is possible take a look mine Curso de Informática à Distância. Antonio B Duarte Jr.
@ Graham
LOVE IT – thanks for commenting!
@ Antonio
Thanks for reaching out Antonio – I will check out your blog as well
best
P
Great post, Paul. Quality should always be the focus of any content. Quantity may get you some high rankings on Google, may generate cross-traffic and some attention but it is short lived.
For those of us that cannot rely on a team of expert bloggers we will always wonder how we can get better and more recognition. I think the answer is persistence and keeping the focus on quality versus quantity.
The thing about using Twitter, Facebook, LinkedIn, etc. for notifying everyone of a new post is that it can also become annoying, but then if you are posting quality content you will get people asking your for the next post.
Hey Paul, great post as usual, but I really don’t like “spray and pray” as the header (even with 2.0). I know you don’t mean it in the old way of random acts of marketing, but so much of what we’re all trying to do now is about focus (the right customers and prospects, the right issues and ideas, the right solutions, etc.). Certainly there much experimentation is necessary, and we don’t really know which are the most effective channels, but I hope we can emphasize a more disciplined approach amid the experimentation!
Paul — I agree that content is (and should be) the cornerstone of any marketing campaign (traditional or new/social). That said, do we really want to say that non-social media/marketing is akin to sitting in a rowboat throwing dynamite in the lake? (to keep the fishing analogy alive).