The AI Revolution Runs on Power: Why Data Center World Created POWER.
1. Data Center Power- a new event with a specific focus. How did you arrive at the decision to launch this product?
AI is transforming the world, but traditional infrastructure can’t keep up. As demand surges from cloud computing, AI, 5G, remote work, and data-heavy applications, the data center market is scaling fast. As organizers of the industry’s largest data center event, we launched Data Center World POWER to unite the full ecosystem around the urgent challenges – and innovations – in power, energy resourcing and sustainability.
2. AI is the watchword. How does this event and data centers specifically fit into the huge plans that are being announced around AI?
Data Center World POWER was created to spotlight the intersection of major AI breakthroughs and the massive computing power they require. Our event aims to gather the industry’s top leaders who are driving forward this technology revolution in power, cooling and energy strategy and connect the dots between AI ambitions and the physical infrastructure it requires to make everything become a reality.
3. Is the focus of the programming leaning corporate or government. Don’t both sectors have to collaborate to make this all a reality?
The programming we’ve developed for Data Center World POWER is designed to bridge both corporate and government viewpoints. In order to achieve progress for data centers, it requires input from both sides. Our agenda has leaders from hyperscalers, colocation providers, utilities and solution vendors sharing the stage with energy experts and policymakers. There is public-private collaboration across the two days of meetings – whether it’s grid innovation, sustainability mandates, or power procurement.
4. Who should attend the event and what knowledge or tactics will they glean from the event to help them do their jobs better and help the industry flourish?
The event will attract the full spectrum of data center power influencers, including power providers, data center operators and owners, construction and design firms, hyperscalers, government officials, investors, sustainability professionals and technology solution providers, among other groups. From keynotes to tech talks and networking, every element is built to drive collaboration and action across the entire data center power value chain. As digital demand accelerates, aligning around resilient, efficient, and sustainable energy infrastructure is essential – and Data Center World POWER is where this alignment happens.
5. Are there online and other assets you have to provide information to folks 24/7 who can’t attend the event?
The event is designed as an in-person experience; however, we want to ensure the industry benefits from the information exchanged across the three days. We will provide a post-show report that captures the most critical trends and learnings shared. Our newsletters will also highlight the key actions the Data Center community can take in regards to the industry’s most pressing challenge – and opportunity: power resourcing.
Attribution: Tara Gibb, Senior Director, Data Center World Portfolio, Informa Connect
Website: www.dcwpower.com
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
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