Virtual Events: What should you be doing?

Imagine an event where all the content is delivered online, either “live” or recorded. This “virtual event” is delivered with an easy-to-use, game-like interface, and it includes features for social networking.

Unisfair, a company based in Menlo Park, Calif., is offering a virtual event product and service that can revolutionize how we deliver information to large audiences. After reading some recent FactPoint research on virtual events, I decided to explore this further with Brent Arslaner, VP of Marketing at Unisfair. I wanted to figure out what marketers should be doing with virtual events in the coming year. Enjoy …

Virtual Events: What should you be doing?

About Brent

Brent Arslaner oversees all Global Marketing ensuring Unisfair maintains its leadership role providing Virtual Event solutions.

Prior to joining Unisfair, Brent was Vice President of Marketing at Jamcracker, a leading provider of On Demand Delivery solutions. Before Jamcracker, he was Vice President of Product Strategy at Kana Software where he defined corporate strategy and built strategic partnerships.

Brent went to Kana through its acquisition of Broadbase Software. At Broadbase, he was instrumental in driving the IPO process, successfully acquiring and integrating six companies and growing the company to over $100 million in sales. Earlier, Brent held senior marketing positions at PeopleSoft and Intrepid Systems.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.