Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
An independent personality is someone not associated with a vendor? Everyone is associated in some way unless they are just a blogger for being a blogger. right?
Who are these “independent personalities” – Is Scoble one? But he works for podcast.net. All the other bloggers work for someone which would classify them as a “vendor”.
What is the definition of an independent blogger?
Mukund
I clicked the link, but saw no survey there(?)
Karna
I think that is the point the TRUE independent bloggers are more read than the one associated with vendors
thanks for the question
Mukund
Yes I think Scoble is one for sure but he is not “selling” podtech, he has his own show on podtech.
I think the way to look at this is from the vendor direction. The point I took away from the study was – vendors like Novell, Sun, Microsoft and IBM who have blogs, even GM fastlane – get read less than a Scoble or a Giga Om
Two things
1) The more things change the more they stay the same, so chasing the journalist still matters. Ah good, social media won’t kill PR firms. The problem is, is there still a solid or high a wall between church and state? I can tell you from experience in the political world, everyone seems to be taking a side. And that means the wall is not as effective as it once was.
I think that is less true in business PR, but nonetheless we seem to be living in a more divided society, Republicans vs. Democrats, MAC vs. PC, global economy vs domestic jobs.
2) I’d be very concerned about this continued and increasing linkage between money and truth. Society draws this solid line between money and honesty. Somehow it is accepted as fact that if a person is paid by an organization, their opinions are less valid than if someone was not paid by an organization.
That to me is more frightening because is calls into question all communications and honesty.
You see this in the political field now, America wants someone, anyone to take responsibility even if they messed up. Not blaming someone or something else for failure. God failure is a part of life everyone can’t be right! It is no different in corporate blogging just less pronounced.
I’ll tell you this, if marketers manage to infiltrate the trust of the blogsphere, then corporations will have a much harder time being believed.
Albert Maruggi
Marketing Edge Podcast
We are starting to get a bit naive here. Just because I’m not an employee doesn’t mean I don’t have an interest in the direction of that company. What if I’m out there pimping ideas that benefit a stock?
I know PR folks love surveys and neat tidy headlines, but Karna is on to the idea that everyone has an interest. And I think it is impossible to try and separate interest from money or benefit and both of them from truth.
By that definition at least half of all the lawyers are liars? hmm, maybe you’re right?
Albert Maruggi
Very nice idea…
Keep up the good work…
Regards,
SBL – video tagging
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