Advertising, Content Marketing, Interactive Marketing, Media, Mobile, Online Advertising, Pay Per Click, Search
Why is Google Scared and What it means for B2B Marketing!
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Interesting thought Paul. It occurred to me that your observation has a parallel in the contact centre world. Using context to help agents get a positive, personalized, and rapid result for a customer rather than just a generalistic approach which ignores the individual. Maybe we can get to a place where we enable more applications to present more “thoughtful” information to the user!
Chris
@ Chris – totally agree – there can and should be a profile capability that contact centers can pull in when you call in to a contact center – that has rich data with feeds from all your social activity.
Paul,
Thought-provoking post (as usual). I think we’re so used to having to break down the door to reach buyers that we forget that sometimes they want to be found. Not necessarily by us–but by each other. If we can help make those connections happen we can market to them. I’m thinking Foursquare combined with content delivery to help push the peer-to-peer conversations along.
Chris Koch
@ckochster
@ Chris K – Great point and think there is a killer app out there just waiting to be built that combines location with content just for B2B – thanks for confirming that hunch!
Hi Paul, i think There is no secret to Internet Marketing. All you have to do is to get targeted consumers to visit your site at a time when they’re “ready to act NOW”.
Hi Paul, i think There is no secret to Internet Marketing. We have to do is to get targeted consumers to visit our site at a time when they’re “ready to act NOW”.
@ Ali – Agreed – thanks for commenting
Google will not easily give up its position as master index of the internet. It’s extensions for specific services (e.g. a play button for Lala) show how it could evolve.
But I agree in principle that one index and one UI cannot use all the context or provide all the answers, so there is scope for services that know more about you and apps that know more about the specific domain you are looking in.
@ Colm – its a fair point – Google is the master of all things internet – but Mobile is a different arena and as my buddy mentioned to me – it have a very different experience when it comes to search. The most popular item people search for in mobile is Location (directions, restaurants, movies, entertainment).
Google today only provides some of the highest level of these items but where mobile aps like Foursquare, Yelp, Flixter provide a much better and integrated search experience including a link to buy tickets or book a table.
The search world is a changing!! Thanks for commenting Colm!
What exactly is Google scared of? Defending their dominance and profits? They’ve already achieved godhead. They should now splinter into thousands of tiny innovative companies and go sit on the beach.
Allan Hoving
HUBBA
twitter.com/socialmediahub
@Allan – I hear ya but I am suggesting their market is eroding based on their lack of dominance in Mobile. Also recent survey said that early adopter style tech influencers are using Bing – which means they may be losing their edge.
Interesting article. I agree with your comments, but Google always has something “up its sleeve” 😉 The real winners in this space are the telco’s – without them none of this would exists. The richest man in the world – Carlos Slim? Wow! I’m wondering what your thoughts are on this?
@Everett – I think he is crazy – definitely a counter intuitive guy – it will be interesting to how his investment in NYT pans out