Changes in B2B Marketing — Mad Marketing TV Ep 13

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Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay coming next week.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

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