Localize your Brand

On a recent trip to Yellowstone National Park, I shot this photo of 2 soda machines in the park’s Lake Lodge. Clearly, one of them is branded with the local customer in mind. It’s a textbook example of how to localize your brand for an audience. Can you guess which one I bought my soda from? I would love to see the sales data from these 2 machines.

Here’s another example from down the road, courtesy of the Bank of Jackson Hole. The effect is of a tree trunk with an ATM embedded in it. Yes, a freak of nature. But the machine is well integrated into its surroundings! You could say that it blends in maybe too much and you might miss it. But it’s certainly better then having those large clunky ATMs all over town!

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>