Advertising, Behavioral Targeting, Big Data, Branding, Content Marketing, Customer Experience, email Marketing, Inbound Marketing, Interactive Marketing, Lead Generation, Lead Nurturing, Personal Branding, Social Media, Strategy, Thought Leadership
4 Stages of a Thought Leadership Maturity Model
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA.
Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.
What came out is quite interesting for any company looking to take their thought leadership program to the next level. Here are a few points I pulled out to highlight for you that can help you make the case internally:
- 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about
- 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list
- Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough
- To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company
- Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas
Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
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