Are kids Brains Different when it comes to Social Media?
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Well, they had to know that what they did was wrong. I guess that’s why they did it. I don’t think they said “lets do this perfectly normal everyday thing for our generation”. More like “This has to hurt, let’s freak him out…”
@priit – ok good point – but then they lacked the “rational” gene that says “maybe we shouldn’t post this – it’s just not cool”
It is very crazy to me to watch kids playing with computers and Social Media. They have to have some genetic advantage… they are just too good!
@Lance – Sounds like a Darwin theory in the making!!
if you remember your physiology, kids’ brains are still maturing even in college, so their “impulse control setting” is not quite where it needs to be (true for some more than others, of course).
The difference I see is that today, it is a lot easier to do large(er) scale damage when your impulse control gets the best of you. In the past, maybe someone could have snapped a poor quality Polaroid and showed it to some friends. Now they can stream it on the internet…so the same stupid act can cause much more damage than in the old days.
@KarenK – good point I think the potential is in everyone’s hands which is what makes it so powerful but also so possible to do major damage!
Yes kids are different as they have the advantage of growing up with technology. My 20 month old daughter finds it diffficuly to understand a keyboard because she is use to a touch screen. For adults with a smart phone or tablet, wonder at how unituitive a Kimble & its qwerty key board is. I’m a child of the 70’s and I taught my parents to programmme a video recorder. My daughter will teach me that it is ok to do business/be friends with people that I have never met before. I hope that I won’t be a parent of the 70’s and recognise the changes and how to benefit from them.
@Wyndham – interesting perspective on growing up in a touch screen world – thanks for sharing!