Creating a Private Community, a podcast with Diane Hessan of Communispace
“Listening is a really underrated marketing strategy” said Diane Hessan of Communispace during our podcast.
As you have told me by your responses to my content – communities are very important to you. Or perhaps you are thinking about implementing one or doing your own investigation of communities.
Well then you need to check out Communispace, a full service solution.. They build and run private online customer communities, one of the fastest growing marketing strategies for engaging with customers.
Creating a Private Community, a podcast with Diane Hessan of Communispace
About Diane
Diane Hessan is President and CEO of Communispace, “one of the fastest growing marketing and technology companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous,” according to Advertising Age. A pioneer in creating online communities to help marketers deeply engage customers, Diane helped found Communispace in 1999 and hasn’t looked back.
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
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