Advertising, Buzz Marketing, Digital Signage, Innovation, Interactive Marketing, Mobile, Social Media
Digital Signage – the Next Big Thing
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Paul, I think anything that makes the old concept of static advertising more personalised and relevant has to be good for the industry. Consumers will expect it, given how customised their PCs and TVs are to their needs right now.
The kind of applications of this technology that you are talking about are surely a real-world mashup – a new hybrid of information provision and advertising.
Best, Lindsay
Paul,
Here is a new web campaign that offers unmatched personalization. It’s at http://www.inpsiredseason.com – pretty cool website
The site has been praised by the authors of “Made to Stick” by Dan Heath – http://www.madetostick.com/blog/
Best,
Matt
@ Matt
thanks Matt – I just tried your new viral campaign
Hi Paul, after reading this I thought you’d be interested in knowing about ScreenScape: http://screenscape.net/welcome
We believe the next important innovation in digital signage networks isn’t to make the displays more interactive in the touch sense. It is to make the networks more open and more social in a collaborative sense. As long as place-based media and out-of-home advertising is closed, proprietary, and the creative process centralized, its power will be limited.
We’ve recently launched our network which takes a decidedly 2.0 approach to place-based media that would make digital signage more accessibile to small business, more pervasive in general, and thus more interesting and effective for marketers.
Our venues tend to use the service in three ways: 1) to create their own screen display on premises, 2) to distribute content throughout the ScreenScape network for other members to publish on their displays, and 3) sell advertising on their own displays and in effect monetize their position as public gathering place.
For us the key changes coming to place-based media has little to do with the outward look and feel of the displays – and a lot to do with the collaborative experience of creating and accessing them. I would liken the shift from centralized to network-centric place-based media as akin to the shift we saw in online services circa 1994 – from Compuserve and Prodigy to web-based standards like Yahoo and Alta Vista. Any new feature of those proprietary online services could never compete with the networking power of the web.
more here: http://support.screenscape.net/blog/place-based-media-2-0
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Regards,
Mark Hemphill
President and Founder,
ScreenScape Networks
Hey Paul, just droppping you a line letting you know I think your blog is one of the most informitive out there and I will be reading it on a regular basis. Digital signage has been on the horizon for a while now, so I can’t wait to see some of the things you are talking about.