Buzz Marketing, Podcast

Going Beyond Buzz: A Podcast with Lois Kelly

Last summer a former colleague referred me to an article, “Marketing is a Conversation” written by David Maister and Lois Kelly. A few months later I found myself speaking at an event along with Lois, and I got to better understand her position on Buzz Marketing and how she views Web 2.0.

Her view is that the old marketing model is dead, and conversational marketing is king. She has a unique point of view on how to listen to customers, identify what is important to them, and uncover ideas that resonate and spark conversation.

Lois just published a book titled Beyond Buzz: The Next Generation of Word of Mouth Marketing, and I was lucky enough to get an advance copy (blogging does have its perks). Her goal was to publish a book filled with insightful examples of conversational marketing at work, and I think she achieved that!

I caught up with Lois last week to discuss her new book and what it means to my Buzz Marketing readers. Please give a listen to our podcast, the first in a series I’m planning to conduct with thought leaders in the Web 2.0 space. I hope you enjoy it.

Going Beyond Buzz: A Podcast with Lois Kelly

About Lois

Lois Kelly is the founder of Foghound, a communications consulting firm that helps companies more easily talk about their business or products in interesting ways. Clients have included Sun Microsystems, FedEx, and others. Previously, she was senior vice president of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brand Week, Advertising Age and other publications.

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March 17, 2007by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.