Top 10 Lame Excuses for Not Adopting Web 2.0

Ok, I couldn’t help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out:

“This group has been burned by being on the leading edge of technology,” said a leading managed care provider. “Four years haven’t erased the memory of a failed interactive voice-response (IVR) system.”

I hate to tell you this, but IVR was not leading-edge technology four years ago – speech recognition was at the leading edge. I know. I was there!

This inspired me to do a David Letterman-style list of The Top 10 Lame Excuses for Not Adopting Web 2.0 tactics:

10) My tech team just doesn’t have the bandwidth.

9) My CIO tells me we should just use email if we all want to collaborate.

8) Web 2.0 is just a fad anyway, it will all blow over soon.

7) Blogs are for losers with too much time on their hands. (ouch)

6) Podcasting is just Steve Jobs’s way of invading your company’s firewall.

5) Videocasts are just videos of dogs riding on skateboards for YouTube.

4) RSS is just cryptic code courtesy of Internet Explorer aliens.

3) Communities will never really exist for B2B.

2) I thought Wiki was Al Gore’s new nickname.

And the #1 lame excuse for not adopting Web 2.0 tactics …

1) They might actually work!!

So where is the Buzz? Smart Buzz Marketers are not afraid of “doing things differently” to help their firms gain new marketplace leadership. Indeed, most marketers regularly do find ways to demonstrate their own kind of courage and innovation.

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