Making Sense of Emerging Marketing Trends – a Podcast with Sree Sreenivasan

You can’t pick up a magazine these days and not see the words: Web 2.0. Social networks. Social media. Mobile computing. And the list goes on.

But how do you make sense of these emerging trends in marketing??

Well look no further!! Through the help of a good friend I was introduced to Sree Sreenivasan, technology reporter for WNBC TV and professor of journalism at Columbia University.

You’ll want to hear his vantage point on how companies can leverage these tools and how the tools can make your life better, as well as his predictions on what life will look like in 2017 ! Enjoy …

Making Sense of Emerging Marketing Trends – a podcast with Sree Sreenivasan

About Sree

Sree Sreenivasan is a leading technology expert and WNBC-TV’s tech reporter. He is also Dean of Student Affairs at Columbia University’s journalism school, where he runs the new media program. His tech reports can be seen on Thursday mornings at 6:20 and Monday evenings at 5:20 on Channel 4 in the New York City area and anytime on He previously spent six years as WABC’s tech guru. His work explaining technology has appeared in The New York Times, BusinessWeek, Rolling Stone, and Popular Science (where he was a member of the “Geek Chorus”). In March 2004, Newsweek magazine named him one of the 20 most influential South Asians in America.

Find out more about him at, or to take one of his online courses please visit, or to see his WNBC videos, visit

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.