Mobile Marketing: What you need to be doing in 2008

You can’t hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the day. As a result, more and more carriers are recognizing the inherent value of mobile technologies as a productivity tool and have embraced them.

But what does this mean for the marketer?

I decided to dig a bit deeper with two experts in the field, Jeff Sass, VP of Business Development at Myxer, and Greg Verdino, Chief Strategy Officer at crayon. I asked them to help us understand the state of mobile marketing and what we should be experimenting with in 2008.

Enjoy …

Mobile Marketing: What you need to be doing in 2008

About Jeff

Jeff Sass is Vice President of Business Development at Myxer, the leader in mobile content downloads. Jeff has more than 25 years’ experience in the technology and entertainment industries, with a major focus in the last 10 years in the Internet and mobile space. Jeff has also been the successful president/CEO of two Internet startups in South Florida and was a co-founder and CEO of mobile commerce pioneer He has also written and produced for film and television and has a deep understanding of the content business that is unique for a technology executive. He is a graduate of Cornell University.

You can text “Jeff” to “69937” (MYXER) for more info. Jeff has two personal blogs, his Sassholes blog at and the parody blog.

About Greg

Greg Verdino is Chief Strategy Officer at crayon, a marketing consultancy that helps marketers join the conversation by leveraging the power of community, dialogue and partnership with consumers. Greg writes a widely read marketing blog, was a contributing author of The Age of Conversation (one of Advertising Age’s ‘Books You Should Have Read’ for 2007), speaks frequently at industry conferences and has been quoted in many publications including BusinessWeek, The Wall Street Journal, Newsday, AdWeek, Ad Age and more. Prior to joining crayon, he led the emerging channels practice at Digitas and toiled for more than 15 years in advertising, direct marketing, technology and media.

2 comments to Mobile Marketing: What you need to be doing in 2008

  • MediaGuy

    Good stuff! Liked the way they drew distinctions such as accessory vs. device, cost per use vs. free internet, markting vs. advertising, etc.

    The use of content supported by a brand was a good way to get some mindspace. The tips on how not to turn off the mobile user very helpful too.

    I would like to learn more about how to put mobile to work. Keep it coming.

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