Podcast, Reputation Management, Reputation Monitoring

Radically Transparent Reputation Management – a podcast with Andy Beal

Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.

Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It is radically transparent.

Fellow blogger Andy Beal of MarketingPilgrim just released a book with Dr. Judy Strauss titled Radically Transparent. It’s a how-to guide for anyone needing to manage a reputation, whether B2B, B2C or even C2C. To complement the book, Andy has launched a service called Trackur that can help you monitor and manage a reputation.

I managed to grab Andy on his way to SXSW to discuss what’s changing in reputation management. Enjoy …

Radically Transparent Reputation Management – a podcast with Andy Beal

About Andy

Andy Beal is an internet marketing consultant specializing in search engine marketing, online reputation management, and business blogging. Considered one of the world’s most respected online marketing experts, Andy has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC.

Highly respected as a source of internet marketing advice, Andy Beal has had articles published around the world, including BusinessWeek Online, Search Engine Watch, Search Engine Guide, and Web Pro News. He is the co-author of an online reputation management book called Radically Transparent which can be found on Amazon.com.

March 9, 2008by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.