Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Social media is changing the way we market and communicate with our consumers. It's an essential part of a company's day to day activities according to this article: http://blogs.position2.com/why-social-media-marketing-is-essential Most companies have jumped on the social media bandwagon. The rest have yet to make a switch
@ Mary Ann – agreed – and thanks for sharing your link
Hi Paul,
I came across your interview in eMarketer.The future of social shopping is already here. Here is a social wish list using facebook connect – http://www.extremepie.com/mens/shirts-407/long-sleeve-shirts-96/quiksilver-dayton-overshirt-root60991.php
We are already providing "Friends also liked" type recommendations for customers who deploy our personalization and social application together.
In any case great article, will be interesting to see how quick are consumers to take advantage of their social graph out side of Facebook.
Best,
Ido
@ Ido – great point and great use of Facebook with the best demographic (the youth)
it will be interesting to see how they adopt FB Connect – would imagine it would be hot with the youth market
This is a really good point! It's a communication tool, not just marketing. I use Facebook to communicate with my team on occasion. Just like email used to be weird, now it's mandatory form of communicating. We can already see this evolution taking place. it's good to be aware of it, instead of be passive. Rock on!
@ Christian – yes rock on and be proactive with Social Media in your organization
Hi Paul:
A great piece! Since everyone is new in the game, it's going to be interesting to see how things shake out over the next 5 years or so.
How important do you think certification will be down the road to those of us who coach businesses in the art of using social media? Although I'm a marketing copywriter, I'm receiving certification as a social media strategist through the International Social Media Association (ISMA). Would love your thoughts.
Cannot but agree more with you on this. PR are the first ones feeling the blow. HR too, this has already happened (even though they might not all be aware yet). Marketing per se has already been transfigured outside the Web. New trends in Marketing (since the early 1990's) are however reinforced and made more visible through social media revolution. Social media will soon be so pervasive we won't even notice it anymore, it will be part of our normal lives if isn't yet the case.
@ Apryl – sounds good to me – I think anything you can do to differentiate yourself from others in the SM space will be good for you
all the best
@ Yann – glad you agree – it still makes me think we will need more training within each of our organizations on how best to use Social to transform – we will need to get that collective knowledge up!
Hi Paul,
I'm co-chairing a conference on social connectivity for the Northeast Human Resources Association. The other group impacted are HR professionals who need to play catch up (and wake up) to how social media and connectivity is going to impact our organizations. Do you have any leads on articles, speakers, organizations who are making strides in this area in terms of making social connectivity (and I'm not just talking about the obvious like Facebook, LinkedIn and Twitter) work in their organizations. Many in the corporate/HR world are turning a blind eye to this wave.
@ Jamie – the best person I know as a speaker for this topic would be Penelope Trunk – http://blog.penelopetrunk.com/
Great post! Social media is impacting much more than the four p’s of marketing. Individuals who master the dynamics of creating, monitoring, and sustaining a solid social graph will be much more effective indeed.