email Marketing, Interactive Marketing, Podcast, ROI

Using Email to Improve Profit

Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.

Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profits via email. Don’t miss he views on this topic.

Using Email to Improve Profit

About Steve

Stephen Webster leads iPost’s Sales team and co-founded iPost in 1996 to address the need for well-designed, professional email services and software. Prior to founding iPost, he worked on email systems for an IBM-funded consortium called ITC, and served as engineering director for the award-winning Z-Code, co-founded by iPost’s CTO, Bart Schaefer, PhD. Webster is a frequent keynote speaker on behavioral targeting, profitable and effective email marketing, and cross-channel marketing programs. He holds a BSEE from Carnegie Mellon University.

October 21, 2008by Paul Dunay
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.