Using RSS for Knowledge Management

Overwhelmed by e-mail and lacking the time and energy to surf the intranet for what’s important, employees simply aren’t getting the information they needed to do their jobs.

Enter Really Simple Syndication (RSS) as a new model for keeping employees, customers and business partners up to date. Rather than rely on their ability to find information, RSS pushes relevant information to the troops via subscription in two primary ways.

One is inside the enterprise, through the creation of ad hoc groups. Participants subscribe to the group, where they can read and comment on the same core information. Examples include engineers working on a new design or HR staff analyzing the latest standards and regulations.

The second way to leverage RSS is outside the enterprise. You can use it to deliver custom information that partners and customers subscribe to, such as providing the ongoing status of an order or transmitting customer leads to distributors.

Two companies now offer enterprise RSS server/feed management systems: NewsGator Technologies and KnowNow.

Here’s the buzz: As the amount of information increases, you have to let people shape their own world. We need multiple paths to information based on our work styles. That’s a key part of the RSS promise.

4 comments to Using RSS for Knowledge Management

  • Scott Niesen


    Attensa is another company working on RSS technology. We have unique AttentionStream technology which automatically prioritizes feeds and articles based on what is most important to the reader. Our FeedServer appliance lets IT admins assign specific feeds to users and groups and provides analytics that track what information is capturing attention. You can learn more at

    I’d be happy to walk you through a demo if you’re interested. Send me an email sniesen [at] attensa [dot] com

  • Paul Dunay

    Thanks Scott

    Readers – I suspect you will see more technologies like attensa that will help RSS subscribers filter content and RSS publishers target content.

    What a great time to be a Marketer!


  • Provident Partners

    Paul, to that end I’ve noticed a lot of companies using audio and video delivered in the same way. Examples include a simple conference call reposted to an intranet serving those that couldn’t attend or to review what was said. Now check this out. if you use a product like Podzinger, which is free btw, or some other audio to text engine, you can locate exactly where in the conference call someone spoke about the topic you keyword search. Then click on that time code to go to that place. Don’t use conference call services, if you can avoid it, you can do it yourself with products like audacity.

    Also another excellent application is taking an interview with a customer or a sales person about why the product was purchased and what have the results been. Break the interview up into categories, either by customer pains, function areas, you get the point. Then post the interview, it can be video or audio internally. Shoot out the email with show notes, if you will, and watch who comes to the site — other sales folk, cause they just like making money, customer service folks, cause they like making people happy, and product managers, cause they want to make better products.

    And you are right, it’s all about the RSS. Have fun in Boston this month and when you go to San Fran to speak at the B2B Summit check out the buena vista cafe on the wharf, have the Irish Coffee.

  • Paul Dunay

    Excellent ideas!

    I hope to see you at the B2B Summit


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