How to Prepare Employee Advocates for Social Selling Success

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success. This webinar was sponsored by Everyone Social and featured Jill Rowley (@jill_rowley), Chief Evangelist and Founder of Social Selling, Kurt Shaver (@kurtshaver), […]

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often […]

Online Shopping’s – Zero Moment of Truth

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Sealing the deal comes down to being […]

Shadow Pipeline – accounting for the missing dollars

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact […]

The 4 C’s of B2B Marketing

We’ve all heard about the four P’s of marketing.

Product Price Placement Promotion

The four P’s were created mainly to describe the ideal “marketing mix”. The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

I would argue this killer combo of marketing is mainly […]

Interview with Leading Sales Expert: Jim Keenan

I had a chance to interview Jim Keenan, the author of the blog A Sales Guy – specifically to get his take on what marketers need to be doing to help sales more. Here is his take …

1) Why do you think it so hard for marketers to tune into what is effective at […]

Hey Marketer – When was the last time you talked with a customer??

It’s an odd dynamic I see in play today – in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.

As a former sales person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves […]

Marketing Metrics: Rethinking them Again!

It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should give […]

What Sales Really Thinks About Marketing?

Does Sales really care about leads? Maybe not.

If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the […]

Sales is from Mars and Marketing is from Venus – a CEO’s Perspective

Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?

This podcast is the first in a series we’ve set up along with B2B marketing […]