Why CMO’s Need To Be More Involved in Ecommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. […]

6 Things to Keep in Mind When Replatforming

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your […]

Your Testing Program: Smart Ways to Get Your Team On Board

Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? […]

More Traffic? Or More Conversions? No Contest.

The reality is, if you provide a really stellar online experience, they will want to come back, again and again. […]

3 Reasons Online Customers Never Return

There are many reasons customers will only buy from a site once […]

Four Ways to Evolve Your Online Conversions

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. And […]