Advertising, Behavioral Targeting, Business Intelligence, Content Marketing, Facebook, Mobile, Social Media, Social Networking, Videocasting
10 BtoB Marketers Predictions for 2010
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Came across your blog. Very good.
@ Alexander – thanks for commenting glad you liked it!
Great insight on the evolution of social media & convergent marketing/communications. I shared this post with my followers.
@ Jessica – thank you for commenting and thanks for sharing this with your followers too!
I will definitely keep track of how things progress next year.
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Andy Michaels
http://www.andy-michaels.com/
Good one!
I did a 2010 Predictions post recently too and with some similar trends:
http://www.velocitypartners.co.uk/2009/11/06/b2b-marketing-predictions-for-2010/
@ Doug – excellent post Doug – I see we think alike a many issues – thank you for sharing
Thanks for sharing these great insights! I would have to agree that as it all started through the social media, marketing and its convergence in building good relationships will be even much effective strategy for the coming year. In fact, this will not only be a change but an improvement to the online media.
@ Tyrone – agreed – glad you enjoyed my predictions – thanks for commenting!
Great list and dead on. This may be a prediction for 2020, but I think it is also only a matter of time till brick & mortar becomes nothing more than a distribution channel. Who needs to shop at a store when you can shop online and just pick up at the store. There is noone at Best Buy that is going to do more than tell me where something is at this point. I am not saying there aren't great sales reps at Best Buy, I am saying that as social tools become even more main stream, everyone will have their own crowd of sales reps on-line without even stepping in to the store.
Thanks for sharing this list.
@ Dave – I agree – I did 99% of my holiday shopping online. Only needed the store to pick up an item that I couldn't get sent to me!
You hit it on the head with some of these predictions. The evolution is bound to happen. I do disagree with you on Google. While Facebook has been making tremendous strides the past few years (and I've been following them as well), but their privacy problems along with Google looking to acquire smaller startups, they'll continue to stay ahead at the top. Plus Bing hasn't really made a dent like they had hoped they would after the Yahoo partnership. Whatever happens, this year will definitely be a very interesting year.
I see Facebook as a search competitor of Google.
Facebook has become the top social networking website to beat.
@ SEO – I agree – I think there will be a fierce competition between Google and Facebook next year! Should be an interesting year …
Paul,
Thank you! This article is exactly what I have been searching for. Excellent information. It makes sense that facebook and mobile advertising would be most popular… it's the 2 things people are on everyday… including myself.
Thanks
Thanks for your post. It's really very informative.
Paul,
Very insightful observations. I am particularly interested in #5 re: Lead Gen and tools integrating. Lead Gen is crucial – if you don’t get and track/nurture leads, and ultimately close deals, what’s the point?
I would be interested in knowing which companies you think are making the most progress in this integration area? I am in the process of starting my own company (Integrated LeadGen Results) and on the lookout for good vendors to service my clients. Thanks for any help you could share.
Have a great year in 2010!
Phil Lauterjung
Phil – I see a few vendors that are working on integrating social into their lead gen tools – personally I like Genius, Marketo, HubSpot and LeadLife
In fact I will be using Genius on this blog next year.
BTW I think this is a great area for a new type of agency to play – many firms both small and large cant devote enough staff to optimizing their lead nurturing work hard for them – thats where a new type of agency (like yours) could really clean up
All the best in the new year!
P
I can’t say that I agree with your opinion but I respect it.Thanks for a great blog with lots of interesting posts.
Great post, Paul. I firmly agree with all of your predictions except perhaps #9 – great concept but not sure that’ll happen so quickly.
I really agree with #1 – I have been reaching CEO’s and CMO’s of Fortune 1000 companies for 3.00/click and pretty much free impressions all year – I think Facebook is up for an even bigger 2010 than their massive 2009. Cheers!
This is swell in terms of SEO. Nada appears to irritate on it compared to this.Funnily enough, this is just what was talked about some years ago at the last blackhat about search engine optimization in ’94.
Paul,
Forward thinking and insightful. Conversations about marketing often consciously or unconsciously emphasizes lead generation as an objective for a given market. Social media marketing will no doubt also begin to have a serious impact of the other key objective of comprehensive marketing, namely identifying markets that promises sustained profitable growth and help solidify a business’ position within its life cycle. Your insights will be extremely useful.
Bee
@ Bee – Yes I agree we often talk about lead gen or ROI unconsciously. Mostly this stems from the last few years of belt tightening – so the efficacy of what we do need to be there in the bottom line numbers
As for Social Media – we are only beginning now to take that channel to the next level for pure lead gen – I know it sounds like crazy but I think there are conversations that are purely lead gen related where your brand is not involved but would like to. I am leading that charge for Avaya.
As far as the broader use of social – I think you will see social take off in other areas of the company like – R&D and Product development, HR, Recruiting, Finance, and Billing – wherever a channel can be opened with a customer you will eventually find social media
Howdy Paul, Re: video I’d say the trend is now towards training than hiring a shop to do every video. Since SMB’s are flocking to video, they’d rather do the small stuff in house and need to know how to do it.
@Talmadge – you know I am seeing the same thing – funny you should say that – I have heard about few projects like that which are mostly focused on training even in Large Enterprises! Thanks for the comment!
hi Paul,
Very interesting analyses. One of our member shared it on our business site : http://www.privatebizz.com
we will be happy if you join it to publish your articles
greetings
@Serge – thanks I will check it out
Thanks for that it’s just what I was looking for. Come visit sometime maybe you’ll find something useful too 🙂