Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
How is success measured? If, at minimum, the iPhone introduces multi-touch display as advertised, it may be very successful.
If success is simply measured by units sold and profitability – perhaps not.
Apple has an incredible way of pushing the market and edging out competition through furious design, advertising, and very creative products.
I am on both sides of the streets… I have a MacBookPro, AppleTV and iPods, but I have an HP laptop, multiple computers and a phone running Windows Mobile.
I think the iPhone will be successful. At this point, a catastrophic failure will result in so much press that Apple will continue to own the ‘buzz’ market.
Great Points Doug
I think the issue also has roots in the Closed Architecture that usually accompanies most Apple products.
Case in Point, I understand the iPhone will mandate you have an iTunes account for music downloads to the iPhone.
Standards are good only when they are open standards
Just found this on Slashdot
SonyEricsson shows off Feature-Heavy Cell Phones
“As if waiting until the end of the month for the iPhone wasn’t bad enough, Sony Ericsson has announced a set of super phones due to come out later this year. The Sony Ericsson K850i features an impressive 5-megapixel camera with auto-focus and xenon flash, while the W960i comes with a whopping 8GB of on-board memory, stereo Bluetooth, 3G and Wi-Fi connectivity, and a 3.2-megapixel camera. These were among several other new devices Ericsson unveiled recently, in hopes feature-heavy offerings will put it firmly back on the camera and music phone map.”
http://hardware.slashdot.org/article.pl?sid=07/06/16/0136259&from=rss
From the Economist …
Mr Jobs is usually attracted to devices that define new categories, rather than compete in large, pre-existing industries such as the handset business. But Mr Jobs knew that mobile phones were becoming music players, and thus rivals to the iPod, so entering the handset industry became a “defensive” imperative.
Since he could not invent the category, Mr Jobs decided to reinvent it. He did this by making the iPhone not only a phone, but also a fully fledged iPod (“the best yet,” says Mr Jobs), as well as the first device that can really claim to bring the full internet into users’ pockets.
PS – I emailed this to Clayton
lets see if we get a response
Clayton has not considered the brand loyalty of Apple/i enthusiasts. People want to be associated with the brand and for that reason it will not fail.
Most likely it will be under Mac loyalists and built in sync with navigation to be the biggest draw..but the price is beyond an ipod for the 6-8 GB of space to hold the “wide array” of movies someone might want to travel with is a very low amount of drive space. My Video iPod is 60GB which also acts as a backup device for other files. I find the price to be the main factor here. It is what I use the most when I travel.
Now everytime I hear and see the rumors printed that Apple will fail…just have to completely giggle, look at media and say..there they go again..reporting their lack of history knowledge. I can’t tell you how many times that was said back in 1997.