Exclusive Interview with Clayton Christensen on Innovation
The opening speaker last week at the World Innovation Forum was Clayton Christensen, a Harvard Business School professor in Strategy and Innovation. In his speech Clayton discussed the principles of his two books: The Innovator’s Dilemma and The Innovator’s Solution.
When you listen to Clayton speak about the dynamics of a strategic market such as steel, and how the mini-mills disrupted the big steel mills, it’s a lesson that is one part history and one part common sense. Of course the mini-mills entered and disrupted the low end of the market, and of course the big mills were happy to get out of the low end because it was not as profitable a business. From there the mini-mills march up market until they totally disrupt the big mills at the high end!
Well folks, you see the same thing happening in technology. The mini-mills this time are the offshore firms that are pushing onshore with strategy work. So I couldn’t help but ask Clayton how this is playing out. What you will hear makes perfect sense, but listen closely. There are lessons in there for all of us.
Exclusive Interview: Clayton Christensen on Innovation
Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations Management and General Management faculty groups. His research and teaching interests center on the management issues related to the development and commercialization of technological and business model innovation. Specific areas of focus include developing organizational capabilities and finding new markets for new technologies.
Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Hello Paul, the direct link to the mp3 is not working, I wanted to add it to my Gigadial channel.
thanks for reaching out
here is the original post –
also was listening to you and Christopher today on the way to work (on your Acela podcast!)
thanks for the great work on Marketingovercoffee – I am a HUGE fan