Is Podcasting Social Media?

So, I got asked this question on a call today with a fellow social media expert and I just had to blog about the ensuing conversation.

In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and collaboration amongst multiple parties. Slap on the word media and that ensures it is some form of digital media these days.

So with this as a backdrop the answer would logically be – NO!

A podcast is a new media. A podcast is a new channel. But it is still at the end of the day a one way dialog – you listen to one or two people having a conversation. If you were listening to two people having a conversation at a party are you being social? I think not – its only when you get involved in the conversation does it become social.

So just how social are podcasts?

Take it from me, I have personally recorded and handed edited over 100 podcasts for this blog and other purposes and I can safely say they don’t get the level of interactivity (read comments) like my regular old blog posts do. Yes there is that element of “portability” meaning you can take a podcast anywhere and listen to it any time – but do people really do that?? The answer there is also NO. I find my listeners tend to consume the media right when they find it. Which is why I go through the trouble of tagging my podcasts with Veotag so folks can listen to only the relevant question or 2, get in – get out and on to the next thing. People are busy and you can read faster than you can listen!

So does that spell the end of podcasts?

No way, I got a little nervous when I saw PodTech get sold for $500,000 but think podcasts can be very useful in delivering messages – just realize going in you aren’t really doing social media by doing a bunch of podcasts. Does this mean I will stop my podcast series? – no, I enjoy it too much to stop!

So what’s your view – is podcasting social media to you?

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.